Building A Persistent Customer Identity: Strategies for Success
In today’s digital and mobile-first world, customer expectations are higher than ever. To remain competitive, companies must provide an experience that recognizes customers and prospects as they interact with their brand across all touchpoints.
A persistent customer identity allows marketers to gain a 360-degree view of the customer, but creating a channel-independent view comes with many challenges. In this white paper, you’ll learn:
Why developing a customer identity across channels is so difficult
What Mobile Advertiser IDs are and why they are critical to customer identity resolution
How Mobilewalla helped a luxury retailer attribute consumer behavior to digital ad spend, informing future ad dollars and marketing priorities
What steps you can take to analyze your data and successfully connect the dots
Download the white paper to learnhow to gain insight from the activity of customers and prospects, online and offline, to increase customer acquisition and retention.
Build persistent customer identities to gain a full picture of your buyers
Download the White Paper
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